The website tells why this product matters to the viewer. With easy method and fewer clicks the viewer can edit the professional video.
Dior's main page is very simple with Fashion & Accessories and Fragrance & Beauty section with two pictures. Fashion picture looks very traditional and Fragrance picture looks very modern. Two opposite style combine together to cause this website very interesting. The viewers will click one of the sections to explor more based on their need.
Getaway website makes it really simple and straightforward to have viewers click the "Book" button and additionally it says "Save $35". It makes viewers think if they bookd now, they can save much money. Also there is selection section that users can choose the option. Users will try to use this section to see the price and availability.